The Football League is looking for a new title sponsor after announcing its partnership with Coca-Cola is to end after this season.
Coca-Cola began its partnership with the Football League in 2004 and signed a three-year extension in 2007.
Coca-Cola’s other football sponsorships include Wayne Rooney, Wembley Stadium, the FIFA World Cup, the UEFA European Championships. There is now speculation it may move to become the main sponsor of the FA Cup.
A joint statement from both parties said they were holding talks about continuing some sort of commercial relationship;
“Both the Football League and Coca-Cola Great Britain have valued their six-year relationship and both parties are committed to continuing discussions about an ongoing commercial partnership. The Football League would like to thank Coca-Cola for their support and continued commitment.”
The Football League added that it is “presently in discussions with a number of companies about the title sponsorship opportunity.”
E.ON is ending its sponsorship deal with the FA Cup at the end of the season, the four-year deal was understood to be worth £32 million. The FA is currently looking for a new title sponsor for the famous trophy.